TVSN Channel
Going into the TVSN website is like walking into a massive department store with over 6,000 live products available to buy 24 hours, 7 days a week. It is the ultimate on-line window shopping experience.
TVSN (Australia’s exclusive 24 hour shopping channel) has just re-launched their website. The site now makes home shopping even more convenient.
www.tvsn.com.au is Australia’s largest retail transactional webiste of it’s type. On average the site recieves 1.25 million hits per week. The site is updated in real-time with fresh new products and accounted for 18% of sales last financial quarter. Currently, 25% of revenue is generated by the website; this figure was less than 1% 2 years ago. The recent upgrade has added further to this capacity. The site as currently configured can support over 1 million page requests per day.
“I am thrilled with the new TVSN site. On the first weekend of launch the site took over $210K worth of orders alone. It was a truly phenomenal result” stated Rob Hunt, CEO of TVSN in 2005.
“tvsn.com.au is fast becoming a clear leader in the on-line retail Australian market. That success will keep building rapidly as Christmas approaches. The site truly is a team effort and relies on the combined talents of the web manager, technical team, graphics, merchandising and marketing.”
The website was designed and contructed by Oryx Software Pty Limited. Oryx and TVSN have had a 15 year relationship since they built TVSN’s original Television Shopping Systems in 1995. The site developement has a strong focus on the business side of TVSN rather than just a technological one. It is a formula that has worked extremely well for TVSN.
The TVSN website has to be a flexible site that responds to an impulse based environment. The site provides TVSN staff with KPI’s 24/7. All levels of the business can see how daily sales activity is tracking to targeted sales and where their stock levels are.
As the site is “in-house” developed and hosted, Oryx can enhance, extend and build the site as needed. Oryx selected to partner with Silicon Graphics (SGI) to provide their Altix 350 Linux Servers, Commander and HP to provide networking equipment and Sybase to supply the SQL Server (Adaptative Server Enterprise), Sybase IQ (Sybases advanced datawarehouse database) and Sybase Replication Server.
When combined with TVSN’s EasyOrder IVR (Interactive Voice Response) order processing system, over 75% of TVSN’s orders are processed without operator intervention. These two system save TVSN in excess of $2 million in call centre costs.
Oryx have been involved in the Retail Shopping Industry since 1995.
TVSN is Australia’s only 24 hour shopping channel. Established in 1995, TVSN reaches over 1.5 million homes across Australia. The channel produces over 60 hours of original live Australian content per week. TVSN also offers shopping via its website and catalogues (www.tvsn.com.au is Australia’s largest retail transactional webiste of it’s type).
TVSN’s departments range from electricals, homewares, jewellery and fashion to health & beauty, kitchen and collectables. TVSN offer a top quality range of Australian and international brands such as; Bebe, Howard Showers, Lili, Peter Lang, OPI, Scanpan, Samsung and Hyundai. TVSN is the exclusive Australian stockist of Harrods of Knightsbridge, Smashbox and PRAI.
TVSN offers a no questions asked - 30 day money back guarantee and a prompt delivery of goods 5 – 7 days from date of purchase to anywhere in Australia. Customers have access to a Sydney-based call centre 24/7, 365 days a year.
We built a Enterprise Dimension Data Warehouse for TVSN in 2008 based on Star Schema design.
